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Product Development and Customization

This cluster of papers explores the concepts of mass customization, product modularity, and their impact on complex product development, supply chain management, and customer integration. It delves into topics such as design structure matrix, platform-based product development, variety management, and change propagation in the context of modular product architecture. The literature also discusses the economic evaluation of mass customization, customer preferences for tailored products, and the implications of postponement for supply chains.

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